Digital Marketing · Physical, Online
Digital Marketing & Social Media Strategy
Duration: 5 Days
Certificate on completion
2 sessions available
Course overview
Traditional marketing playbooks no longer keep pace with how audiences discover and engage with organisations today.
This course builds hands-on skills in digital campaign strategy, content planning, analytics, and social media management.
Course objectives
- Build data-driven digital marketing campaigns across key channels
- Develop content strategies that grow engagement and reach
- Use analytics tools to measure and optimise campaign performance
Who should attend
Marketing officers, communications staff, and business development teams.
Course content
- Digital campaign strategy and planning
- Content creation and social media management
- Analytics, reporting and campaign optimisation
Running a Full-Funnel Digital Campaign
- Audience segmentation and targeting
- Ad creative and content sequencing
- Measuring conversion and ROI
General notes
- Hands-on labs using live ad accounts and analytics dashboards.
- Participants should bring their own laptop for practical sessions.
Frequently asked questions
1. Do we need existing social media accounts to practice on?
2. Is this course platform-specific?
No, the course covers strategy and analytics principles that apply across Meta, Google, and LinkedIn platforms.
Schedule & fees
| Dates | Location | Duration | Fee (USD) |
|---|
| 17/08/2026 - 21/08/2026 |
Nairobi, Kenya |
5 Days |
$0 |
| 12/10/2026 - 16/10/2026 |
Virtual (Zoom) |
5 Days |
$0 |