Traditional marketing playbooks no longer keep pace with how audiences discover and engage with organisations today.
This course builds hands-on skills in digital campaign strategy, content planning, analytics, and social media management.
- Build data-driven digital marketing campaigns across key channels
- Develop content strategies that grow engagement and reach
- Use analytics tools to measure and optimise campaign performance
Marketing officers, communications staff, and business development teams.
- Digital campaign strategy and planning
- Content creation and social media management
- Analytics, reporting and campaign optimisation
Running a Full-Funnel Digital Campaign
- Audience segmentation and targeting
- Ad creative and content sequencing
- Measuring conversion and ROI
- Hands-on labs using live ad accounts and analytics dashboards.
- Participants should bring their own laptop for practical sessions.
Frequently asked questions
No, the course covers strategy and analytics principles that apply across Meta, Google, and LinkedIn platforms.